01 / Selected work

Work that leaves
a trace.

Content, marketplace quality, brand and communications across two African growth stories.

Case study / Elizabeth Adebanjo / 2021–24

OmniRetail.
One ecosystem. One voice.

Building the brand, press and campaign engine for a retail-tech disruptor across Nigeria and Ghana.

Brand · PR · Product marketingRead case study
Case study / Elizabeth Adebanjo / 2018–21

Jumia Nigeria.
Building marketplace trust.

Protecting listing quality and growing repeat engagement on Nigeria’s biggest online marketplace.

Content · Catalogue · Marketplace qualityRead case study