01 / Selected work
Work that leaves
a trace.
Content, marketplace quality, brand and communications across two African growth stories.
Case study / Elizabeth Adebanjo / 2021–24OmniRetail.
OmniRetail.
One ecosystem. One voice.
Building the brand, press and campaign engine for a retail-tech disruptor across Nigeria and Ghana.
Brand · PR · Product marketingRead case studyCase study / Elizabeth Adebanjo / 2018–21Jumia Nigeria.
Jumia Nigeria.
Building marketplace trust.
Protecting listing quality and growing repeat engagement on Nigeria’s biggest online marketplace.
Content · Catalogue · Marketplace qualityRead case study