Buzz Architect
Africa & Europe
I'm Elizabeth, a marketing and communications professional connecting product, brand and commercial growth.
With over eight years' experience launching and scaling eCommerce, FinTech and B2B2C marketplace products across Africa and Europe, I use communications as the thread that ties strategy to delivery. I develop product positioning, build integrated campaigns and manage strategic communications, then let the data decide what happens next. As an experienced corporate event host, I also represent brands on stage, on podcasts and in media interviews, communicating with credibility and clarity to executive, customer and press audiences.
Product positioning, go-to-market strategy, messaging, customer segmentation and competitor benchmarking.
Paid digital advertising, media buying, email marketing, campaign optimisation and performance reporting.
Agency and vendor management, creative briefs, partnerships, campaign budgets and ad spend.
C-suite engagement, stakeholder communication, project management and cross-functional delivery.
May 2024 – Present
HICC · United Kingdom · Voluntary
Leading digital strategy and audience growth, using AI-enabled workflows to accelerate content production by 30%. Built a performance dashboard that contributed to a 22% increase in digital reach and translated findings into recommendations for senior leadership.
September 2023 – September 2024
OmniRetail · Africa
Led brand repositioning and go-to-market strategy across OmniBiz, OmniPay, Mplify and OmniHub. Managed agency relationships, media buying and campaign budgets, and developed insight-led creative frameworks that improved conversion efficiency by 15%.
September 2021 – September 2023
OmniRetail · Africa
Managed corporate communications, thought leadership and brand reputation. Advised department heads and represented C-suite leadership, while redesigning approval workflows to reduce external campaign production costs by 15–20%.
April 2021 – September 2021
OmniBiz · Africa
Used market research and channel analysis to shape product positioning, messaging and campaign strategy. Coordinated cross-functional projects from ideation and resource planning through execution.
December 2019 – April 2021
Jumia Group · Nigeria
Optimised marketplace content, search visibility and customer experience. Used Google Analytics and marketplace data to guide campaigns, category launches, inventory expansion and vendor acquisition.
June 2018 – December 2019
Jumia Group · Nigeria
Managed quality and operational risk across a $60M GMV portfolio. Established a pre-launch quality control framework that ensured 100% listing accuracy and policy compliance, and introduced preventative controls for revenue-impacting risks.
May 2025 – July 2026
Aviva · United Kingdom
Additional full-time experience, held concurrently with my voluntary marketing role at HICC.
General Management · Digital Strategy Specialisation
Digital Marketing · Customer Focus & Insight · Project Management
Business Strategy · Product Development & Sales