Storytelling. Data-led. Growth-focused.
Connecting product,
brand and
commercial growth.
Elizabeth tells brand stories that move people, and the numbers.
BRAND STORYTELLING — INTEGRATED CAMPAIGNS — PR & MEDIA — EVENTS & HOSTING —
01 / Selected work
Two stories of growth and trust.
Click through for the thinking.
Case study / Elizabeth Adebanjo / 2021–24OmniRetail.
OmniRetail.
Giving a disruptor its voice.
Brand, press and product marketing across Africa’s fastest-growing company’s multi-product ecosystem.
Read case studyCase study / Elizabeth Adebanjo / 2018–21Jumia Nigeria.
Jumia Nigeria.
Building marketplace trust.
Content, catalogue strategy and marketplace quality that protected listing accuracy and grew repeat engagement.
Read case studyI build brand stories that feel alive: clear enough to convert, distinctive enough to remember.
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