How I helped protect listing quality and grow repeat engagement on Nigeria's biggest online marketplace, through the NYSE listing, a pandemic and record Black Friday campaigns.
Jumia is the pan-African e-commerce platform often called the "Amazon of Africa": a marketplace connecting sellers and shoppers, backed by its own logistics network and a payments arm, JumiaPay. On a marketplace, the product page is the shopfront. Accurate listings, clear content and reliable sellers decide whether a first-time buyer in Lagos comes back.
Company figures come from the public coverage linked below and describe Jumia's performance while I worked there. My own results are in a separate section.
Scale and trust had to grow together. The marketplace was adding sellers, categories and campaigns at speed, while the company moved onto the public markets and then into a pandemic that disrupted logistics across Nigeria. Every extra listing was a chance for a wrong price, a poor image or a policy breach, and each of those cost customer confidence and repeat orders.
Checked listings across a large marketplace and held accuracy and policy compliance at 100%. I built a pre-launch quality checklist so standards stayed consistent as volume grew, including through the run-up to the April 2019 listing and the busy Black Friday build-up that followed.
Managed content and catalogue listings and used Google Analytics to find what lifted performance. Ran email and paid campaigns in Mailchimp, Salesforce and HubSpot, and acted as the link between commercial, product and vendor teams. This period covered the first Covid lockdowns and Jumia's record Black Friday 2020.
These are company milestones, listed to show the scale of the platform behind my work.